Ravintolamestarit Oy, Finland, established the Isä Camillo restaurant and bar in 1997 and have since grown into a chain of seven restaurants. They identified a business opportunity in Kuopio city, which at the time lacked many noteworthy restaurants.
Why digital signage
Ravintolamestarit was looking for new and innovative ways to market its business, and on the advice of Avek Esitysratkaisut Oy (Avek), decided to invest in digital signage from ONELAN. It wanted to create a new image for its restaurants by using digital signage, and realised that this could also be used as a unique and effective marketing and information delivery channel.
What is installed
Ravintolamestarit has installed one ONELAN Net Top Box (NTB) 510 publisher unit and six ONELAN NTB 510 subscriber units. The digital signage is managed and controlled using ONELAN's Digital Signage Manager (DSM). The content has been created by Ad Kiiwi as well as Ravintolamestarit themselves. Advertising is focused for different customer groups.
Staff in each restaurant update information such as lunch time menus and specials on an ad hoc basis. Advertisements and other content (image, video, press releases and offers) are changed centrally every week by Ravintolamestarit Oy.
On each screen there is also an RSS newsfeed showing local news. Training, real-time maintenance as well as support and some content production are supplied by Avek.
How it is used
The digital signage is used to deliver important information from service and product marketing to event information. Revenue from alcohol manufacturers and other advertisers
has helped cover the costs of the initial system acquisition.
The need for traditional marketing is now minimal; since Ravintolamestarit has installed digital signage the use (and cost) of posters and flyers has reduced by 90%. While Ravintolamestarit is not planning on expanding its business further at the moment, it is planning to maximise the use of digital signage technology for advertising with the assistance of Avek Esitysratkaisut Oy.
End user feedback
"We see ONELAN digital signage as an excellent way of standing out from our competition. With digital signage we are now using our time more efficiently and can now concentrate our resources on other things instead of marketing."
Erkka Isotalo, Ravintolamestarit.