Established in Italy in 1999 Fabbro is a market leading multi-service company with three divisions: Catering, Vending machines and Cleaning & Sanitising.
Why Digital Signage
Fabbro wanted to use digital signage in its coffee shops and bars for digital menu boards and for advertising. In particular it wanted to use digital signage to create an added value offering to customers in the vending market. Digisoft Multimedia is responsible for the installation and management of Fabbro's digital signage.
What is installed
Twelve Spunto Coffee Shops have ONELAN Net top box (NTB) 650 subscriber players installed to drive 42" screens. Digital signage is also installed in seven of its H24 bars, with vandal resistant 32" touch screens in landscape mode, and on thirty automatic vending machines with 17" open-frame touch screens.
Fabbro has two ONELAN NTB 6000 publishers at its headquarters to publish both its own and third party advertisers' content to the ONELAN subscriber players. Fabbro also uses a ONELAN Digital Signage Manager (DSM) for the remote monitoring of the Digital Signage network and for the content's proof of play.
Four Spicco restaurants also have digital menu boards installed.
What is being shown
In addition to the menus, ingredient information is also being displayed to comply with regulations.
Food and drink special promotions are also being shown as well as third party advertising.
There are four different master layouts: one for the H24 bars, one for the vending machines and two for the coffee shops (a single screen version and a two screen version).
An instruction manual has been generated to ensure the coffee shop advertising content provided by the creative agencies of Fabbro's vending suppliers is correct (suppliers are customers of Fabbro's advertising service). Fabbro has no fixed policy or schedule for the frequency of content change.
Digisoft Multimedia has trained Fabbro how to manage the creation and the publishing of content channels.
End User Feedback
Fabbro is satisfied with ONELAN as its staff find it easy to use and Fabbro can now manage its own content.