Corporations Case studies

Avanta: Communicating to an audience who change every day

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How it works
Avanta provide a range of services, from serviced offices to virtual offices to ad-hoc meeting rooms. They offer these services in prime locations around the UK and in India. Customers can hire rooms either by the hour, weekly, monthly or yearly. The customers maybe large corporate firms who need to have extra space or small one-man- bands looking to hold professional meetings for a morning.

What needed to be done?
Avanta were looking for a consistent corporate look and feel, throughout their offices. However they also needed to have a means of adapting their foyer environments for their ad-hoc customers as and when required. There was also a need to supply information relevant to the businesses visiting the offices.

How to do it?
It was felt that a Digital Signage Solution would achieve all of the above priorities. ONELAN's Net-Top-Boxes (NTBs) were chosen as the Digital Signage solution, due to their flexible scaling options and the layout designs available. To reach such a large audience base, the screen layout flexibility and scheduling were of high importance. The ONELAN NTB screen can be divided up into different Zones, which allow different media formats such as Live TV feeds, RSS feeds, animations, still images and audio. This gave the flexibility within the Avanta layout to brand the screen appropriately for the visiting customer at that time.

A screen and NTB have been placed in the foyers of each of the office buildings, attracting the attention not only of their customers, but also of visitors from other organisations visiting them. The screens show live satellite feeds, the latest traffic information, welcome messages and directions to meeting rooms, providing an informative and worthwhile display that can be appreciated by any visitor.

The End Result
The ONELAN Digital Signage solution has been of great benefit to all concerned and there have been positive comments from customers and their visitors.

"The ONELAN digital signage system has enhanced our profile with our clients and visitors at the various buildings around the UK and in India. The layout of the screen has met with our request for anonymity but subtly includes our corporate colours. Visitors' attention is drawn to the screen with an eye-catching welcoming message and an active screen rather than a static message. Those clients requiring visual representation on the screen are accommodated and they feel that their image has been enhanced with their clients."
David Kinnaird, Commercial Operations Director